branding

My Hobby, My Job, My Passion

Generally, by the time you are Real most of your hair has been loved off, and your eyes don’t see as well and you get loose in the joints and very shabby. But these things don’t matter at all because once you are Real you can’t be ugly except to people who don’t understand.
— The Velveteen Rabbit

“So, you like houses?” my friends ask me.

Well, that’s just the beginning. I mean, YES, I love houses. I love to design for houses. But mostly, love all the steps that go in to creating a brand for a home. I love the staging, the home auditing (Home Auditing is when the stager/designer walks through the home and removes the extraneous “stuff”). I love when a broker can see beyond the life that’s been lived in a home, and strives to create the story that the next owner will bring.

Basically, I love restoring old and broken things. I love finding the “diamond in the rough” and bringing it to life. Capturing the aged, the unlovely, the challenging property, then showcasing it in such a way that it finds a new home. It feels kind of like taking the Velvateen Rabbit and showcasing that the love it was given for so many years is actually a benefit. New doesn’t always mean better.

My Hobby: Finished Bookshelf, complete with wheels on the bottom for easy access.

My Hobby: Finished Bookshelf, complete with wheels on the bottom for easy access.

My hobby - when I have free time - is restoring furniture. Well, more like re-imagining furniture. This is an old radio from the 1930’s that was completely trashed. I purchased it at a thrift store for $25. I cleaned it up, added some shelves, wheels, color and style and resold it on Craig’s List. I know I’ll never be able to make a living doing this, but it brings me so much joy!

FLYERS: Design for Seattle Condo, Matt Martel, RE/MAX Northwest

FLYERS: Design for Seattle Condo, Matt Martel, RE/MAX Northwest

There is just something magical about finding the beauty within a space or an object, and the look of surprise when others see what you see. This is one of many, many reasons why I choose to do the kind of work that I do. And it’s one of the things that helps me help my brokers be the best that they can be.

Brand New // New Brand

Tracy Vaughn and I have worked together for so long that we’re actually rebranding on my own design! This is a great place to be - watching my clients grow both themselves and their businesses! Tracy is an exceptionally hardworking broker; she’s passionate, fiercely feminine, artistic and funny and we wanted to create something that felt more like who she is. The new branding had to feel like a “step up” in terms of style, while not losing the aspects of her previous logo that she loved for so long.

Don’t Dull My Sparkle

After a fun-filled trip to visit my extended family in North Carolina and Virginia, I came down with the plague and lost all energy for almost ten days, and the bulk of my creativity as well. Being creative on demand is a skill that takes time to develop, but when you’re out, you’re out.

I reached into my wonderful toolbag for my favorite logo designer, Sarah Alston, who just happened to be available for a two day Design Jam with me. The homes that Tracy is hoping to focus on listing are in Sarah’s old backyard; it was a match made in heaven. “Just design something that makes you want to list a house with this amazing agent. Go.”

The Drawing Board

Okay, I can almost hear my favorite prof telling me that “you have to do the process” and all the other brilliant things she would say anytime I tried to take a shortcut. You have to do a thousand sketches, throw them away and start fresh. Since Sarah’s been helping me with logo design, she’s been reminding me of a lot of my basics and we’ve been revamping the way I offer deliverables to my clients.

For Tracy, it was important for me to create a mood board with her because 1) I wanted her to see herself in this new light, and 2) it helped me hone in on her goals and needs for her the direction of her business.

On a side note: I may have sparkled all over myself with monogram this design. *swoon

Making a Match

I know that I say this often, but this really is one of my favorite things about my job; The Refresh. Watching the look and feel begin with an idea, a touch of color and few magic sprinkles and spreading into new high-end brochures, an updated website style, email designs - each piece adding to the value of her brand. Special thanks to Sarah Alston for the awesome logo design and to Tracy for being the kind of creative person that is a joy to play with.


There’s always an “&”

And. we’re already sold and on to showcase this incredible sale in only three days to the rest of the neighborhood! Congratulations to my client and her clients, too!

Tracy Vaughn Branding Postcard Pending.jpg