marketplace sotheby's international realty

JUST RELEASED: BarryLongHomes.com

So, for starters, Barry Long is one of the most badass real estate agents I’ve ever worked with. He’s wildly creative, hard working and really understands his clients. Barry Long and Rod Moore have been working with the MLS to change the rules of engagement a bit, and they’ve been wildly successful. They have effectively implemented changes in the Northwest MLS making us the first state in the country with a comprehensive set of accessibility options for agents to use when listing and buying homes with accessibility features.

Barry proudly offers his clients a one-of-a-kind experience that includes the distinct capability to find and market Accessible, Age-in-Place, and Universal Design properties. Whether you have existing accessibility features or want to find an accessible or adaptable home, Barry knows the right questions to ask and will work closely with you; utilizing years of first-hand experience and a strong social network to get you where you need to be.

Every step of the way this project was a blast. Looking forward to the next marketing collateral that Barry Long Homes brings to the table! <3

Logo Design

There’s something magical about logo design. I don’t do it as often as I’d like, and it’s easily one of the most challenging projects that I take on. It’s like creating a version of someone’s heart while driving clients to grow their business and oh, yeah - it should look cool. Piece of cake.

My job is to make you look good. But it’s also my job to understand your business and your clientele well enough to fill in the blanks where the heart of your idea bumps up against the needs of your business.

All of that being said, it’s quite rare that my favorite logos make the cut, and I wanted to share some of my personal favorites with you. Please remember, these are just my drafts, but they were too much fun to leave behind.

Final Logo, Approved

Final Logo, Approved

Marilisa Vergottini of Marketplace Sotheby’s International Realty needed a logo that was glamorous and classy and she wanted something with a Mediterranean flair. Luckily, my toolbox includes the lovely and talented Sarah Alston who is an incredible designer; she worked tirelessly to create a series of drafts for her to review and we were able to create a balanced and classic logo for her new brand.

Final Logo, Approved

Nancy Klinck is a Seattle broker with Realogics Sotheby’s International Realty, and I had the privilege of designing her logo, branding and website along with multiple properties websites as well. She needed a logo that was elegant and classy, without being pretentious. The end result feels wonderfully “My Girl Friday” but with a certain Cary Grant-esque stability about it.

Final Logo, Approved.

Final Logo, Approved.

Okay, don’t judge me…I love the door in the logomark. I just love it so much I squeed outloud when I designed it. But, just because I think it’s fabulous doesn’t mean that my client will love it. Nine times out of ten, the one that I absolutely love gets set aside for a better connection to a logo that speaks to the clients’ heart.