There’s something magical about logo design. I don’t do it as often as I’d like, and it’s easily one of the most challenging projects that I take on. It’s like creating a version of someone’s heart while driving clients to grow their business and oh, yeah - it should look cool. Piece of cake.
My job is to make you look good. But it’s also my job to understand your business and your clientele well enough to fill in the blanks where the heart of your idea bumps up against the needs of your business.
All of that being said, it’s quite rare that my favorite logos make the cut, and I wanted to share some of my personal favorites with you. Please remember, these are just my drafts, but they were too much fun to leave behind.
Marilisa Vergottini of Marketplace Sotheby’s International Realty needed a logo that was glamorous and classy and she wanted something with a Mediterranean flair. Luckily, my toolbox includes the lovely and talented Sarah Alston who is an incredible designer; she worked tirelessly to create a series of drafts for her to review and we were able to create a balanced and classic logo for her new brand.
Nancy Klinck is a Seattle broker with Realogics Sotheby’s International Realty, and I had the privilege of designing her logo, branding and website along with multiple properties websites as well. She needed a logo that was elegant and classy, without being pretentious. The end result feels wonderfully “My Girl Friday” but with a certain Cary Grant-esque stability about it.
Okay, don’t judge me…I love the door in the logomark. I just love it so much I squeed outloud when I designed it. But, just because I think it’s fabulous doesn’t mean that my client will love it. Nine times out of ten, the one that I absolutely love gets set aside for a better connection to a logo that speaks to the clients’ heart.