Drakaina, Fire & Ice Collection | December 2019
“Just as winter is finally taking hold in the Pacific Northwest, Drakaina Apothecary breathes new life directly into my skin and I’m reborn.”
Even though we typically work with real estate agents (it’s kind of our “thing”), winter brings slower homebuyers and frees me up to putter on projects with my friends! Sarah Alston stepped in to help with the logo and branding, and we created a look and feel that matched the product: luxurious, calming and invigorating. Drakaina is also woman-centric, and empowered.
As a practicing, licensed Massage Therapist with over 200 hours of clinical aroma therapy training Amanda was inspired to create products that would support and prolong the benefits of massage and that other licensed Massage Therapists could confidently utilize and recommend to their clients.
To think and act with a clarity of purpose draws on the shamanistic totem of the dragon. Drakaina is the typical name for a female dragon, which as a female (she/her) owned business combined both her passion for helping others and her spiritual totem to create a brand that showcases a clear purpose towards physical healing and internal peace.
We started with the idea of the dragon totem, and drew on ideas of the high-end clientele that was currently using the products, dipped it in gold and let the design do the rest. Our team created the branding, the website, labels and sales brochures as well.
