Designing for Success

 

Connecting with clients is always a challenge, and when it comes to real estate you need to connect in a unique way. You need to know the market, know your clients and bring your "A" game to every conversation. But when it comes to marketing and design, not everyone has a clear concept of what they are looking for, but they know it needs to be amazing. 

This is where I come in.

 
Jesse Gibbs  | 206.462.9603  Jesse@EsperluetteCreative.com

Jesse Gibbs | 206.462.9603
Jesse@EsperluetteCreative.com

Meet Jesse

I am a graphic designer with experience collaborating with real estate agents, marketing managers, copywriters, web developers, photographers and designers, to translate marketing and brand strategies into elegant solutions for print, social and digital media. I have extensive expertise in successfully creating dynamic marketing collateral under tight deadlines and tight budgets. I strive to offer my clients outstanding customer service, while thinking outside the box and connecting marketing collateral from every angle.

Sounds fancy, right? Luxurious writing can make a home sound great or a designer sound superb, but getting right down to brass tacks, here's what you need to know:

  • My dream is to design one of everything.
  • I love love LOVE when I get to play with beautiful homes.
  • I speak Real Estate Agent. (fluently.)
  • I am a hoot and a half to work with.
  • I'm here to make you look good and help you with your business.
  • I've been working with Real Estate Agents for almost five years, which means that I am a designer who understands the real estate market and the agents who keep it moving.

 

Making the Connection.

 

LUXE.

It's a great way to start a sentence. Especially if you dribble gold on it, or splash it with glitter. But what does that actually do for your client? The answer is, a lot. Everything, and everyone needs a little dash of luxe now and again. And this is exactly why your client called you.

ART.

Art is another great way to start a paragraph or a conversation. Especially in a bold font. And if there's italics after it? Good heavens,  people will come 'a running. And this is why you have me. Because while it truly is an art to see beauty and potential in every home, it takes much more than that to tell the story. It's my job to showcase those homes - and you - in a way that truly honors both the heart and the bones of each home that you connect with their new owner.

HEART.

It really does take more than a sign to make a sale, and more than a kitchen to turn a house into a home. It takes memories, and love and quiet moments around the grill that somehow caught fire. Or the scuff on the wall where the youngest child refused to hit the bottom step on the way down. It takes heart. It's love, pure and simple. I'm here to help you tell the stories that make a house a home.

CONNECTION.

I'm also here to help you. From powerpoints to postcards. From listing presentations to email campaigns. I am a graphic designer with a passion for real estate (which sounds super fancy, but what I really mean is that I drool over gorgeous homes anyway, but this way I get paid to do it.) I have extensive experience in marketing for the real estate industry; this is my wheelhouse. Please consider me your personal concierge through the somewhat daunting task of marketing a luxury home.

 

Who Are You?

 
“The Caterpillar and Alice looked at each other for some time in silence: at last the Caterpillar took the hookah out of its mouth, and addressed her in a languid, sleepy voice.

‘Who are YOU?’ said the Caterpillar.

This was not an encouraging opening for a conversation. Alice replied, rather shyly, ‘I — I hardly know, sir, just at present — at least I know who I WAS when I got up this morning, but I think I must have been changed several times since then.’”
— Lewis Carroll
 
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New To The process

Welcome! Don't stress. I am here to help! Let's schedule a time to chat, figure out what you need to move your company - and your sales goals - forward!

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I know what I need

"Been here. Done that. Don't rush me, I've got this." You know what you want, from postcards to powerpoints and flyers - all you want to do is point me in the right direction and push go.

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Project work

Sometimes a project comes along that needs all of the "&'s" that we can find. Let's talk! We can make a list of your needs, organize and prioritize and get this project moving.

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Flyers

From simple flyers to pass out at your Open House, to "Leave Behinds" for your flyer boxes, there are so many fun ways to showcase you and the home/property that you represent.

Estimated Cost: $125 - $175
+printing costs

Flyers   From simple flyers to pass out at your Open House, to "Leave Behinds" for your flyer boxes, there are so many fun ways to showcase you and the home/property that you represent.

Email Campaigns

Connecting with clients via the magic of the internet can seem daunting sometimes. Let's chat and gather some fun ideas and to see how you can make a connection with your clients.

Estimated Cost: $175 - $250
 

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property/personal Branding

One of the best ways to help your clients really see the heart of your listing in the first moment is branding. Then, of course, there's always your personal Branding as well. Let's get started!

Estimated Cost: $375 - $725
+printing costs

 
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Brochures

Most brokerages have a standard template for company based brochures, but sometimes you want to showcase your property in a unique light. We are ready to make that happen.

Estimated Cost: $175 - $350
+printing costs

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Property website

While there are multiple ways that your clients can view your property, the easiest way to connect with them, is to showcase everything in one place! A property website is the way to go.

Estimated Cost: $300 - $650
 

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Property Look Book

Look Books are my personal favorite. Taking the idea from the fashion industry, it's a unique and luxurious way to showcase the property and your connection to it.

Estimated Cost: $300 - $450
+printing costs

 
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Listing Presentation

From your bio to your recent sales to how important good marketing is to selling a home; this makes a wonderful leave behind or talking point when you're talking to someone about listing their home or property.

Estimated Cost: $800 - $1250
+any printing costs

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Broker/agent websites

90% of people begin their search for a home online; you want to be in front them. A smashing website that connects to your brand and showcases who you are is just the ticket!

Estimated Cost: $1250 - $1500
+hosting & URL costs

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Homebuyers Book

There's a lot that goes into purchasing a home. Nothing's worse then getting down to the wire only to realize that they never discussed an extra bedroom. The Homebuyers book can help them connect with their needs early on.

Estimated Cost: $425 - $750
+any printing costs

Chad Zinda | Owner, Metropolist

Chad Zinda | Owner, Metropolist

 
Jesse kind of rocks our world – you can throw all kinds of crazy stuff at her and she makes magic happen. She understands the real estate market, speaks “realtor” and is able to take our ideas and create beautiful collateral for our company and our properties. Her work is fantastic and more importantly, she’s easy and great to work with.
— Chad Zinda

 
Jesse is amazing- extremely talented! She has helped my business double with her brilliant and creative ads! I would rate her as a five-star professional! Watching her work is more fun than shopping!
— Olga Dyckman
Olga Dyckman | Windermere

Olga Dyckman | Windermere


Jesse has been very easy to work with during our complete website redesign. She’s funny, very creative, and knowledgeable when it comes to UX/UI.
— Anna Mosesnov, RE/MAX Northwest

Jodi Long | Compass

Jodi Long | Compass

Working with Jesse Gibbs has been a true pleasure. I began working with Jesse at Sotheby’s and I was thrilled that she is now working freelance. Jesse put together my listing presentation and my buyers presentation. Her work is incredible. She customized the presentation to my exact specifications and offered great insight on how to improve on my request. She also went out to my website and social media where she offered great suggestions on expanding my online presence.  I have decided to use her for my social media accounts as well. 
I have been looking for a graphic designer for over a year. It’s hard to find some one who is not only excellent at design but also understands the real estate industry. With Jesse you get both! I am happy to refer Jesse Gibbs. This lady is top notch! 
— Jodi Long

I have known Jesse for years and have enjoyed working with her on every single one of the numerous projects we have collaborated on. She is a stellar graphic designer because she deftly combines her bottomless creativity with excellent listening skills: her marketing materials are always fresh, original - and tailored to each client. In addition to her infinite creativity, she has a brilliant mind: her deep and thorough understanding of real estate marketing is unparalleled. Oh, and she also happens to be the funniest person you’ll ever meet.
— Ilona Nowak
Ilona Nowak | The Stroupe Group

Ilona Nowak | The Stroupe Group


Tracy+Vaughn3+-+Copy.jpg
 
Jesse Jesse is my secret sauce that creates a seamless image of my work. Her visual presentation is artistic and dramatic. Her written presentation of my properties paints a vivid picture that draws potential buyers in. She is a joy to work with-my clients love her work and so do I!
— Tracy Vaughn

 
Jesse is by far the best graphic designer I have worked with. She has a singular ability to grasp what you are trying to convey and translate it into a beautiful, original marketing piece. Her creativity is off the charts and she makes the whole process fun!
— Danielle Sanine, Windermere
 

 
Jesse is an absolute artist when it comes to creating a website, marketing and an overall wiz at creative descriptions. Plus she is quick and efficient. All in all Jesse rates a total 5 plus +++.
— Nancy Klinck
Nancy Klinck | Realogics Sotheby’s International Realty

Nancy Klinck | Realogics Sotheby’s International Realty


Sarah Alston | Sarah Alston Photography

Sarah Alston | Sarah Alston Photography

yeah, she’s okay.
— Sarah Alston

Why the Ampersand?

 

According to Wikipedia (and why would the internet lie to a person?)

"The ampersand can be traced back to the 1st century A.D. and the Old Roman cursive, in which the letters E and T occasionally were written together to form a ligature. During the following development of the Latin script that led up to the Carolingian minuscule (9th century) the use of ligatures in general diminished. The et-ligature, however, continued to be used and gradually became more stylized and less revealing of its origin..."

...yeah, this is kind of where I stopped reading. Sorry, but I was tired. Essentially what it says is that the ampersand was created because of the inability to take the time to write out the E and the T as their own letters, so they were smooshed together and no one ever thought to change it back. So, laziness, in its own way, created an exceptionally beautiful graphic piece that I am madly in love with.

I also chose it as my logo mark because in the real estate industry there's always one more thing we can do to rock someone's entire world...so we start with branding. AND then we build a website featuring the home, with interior and exterior highlights...AND then we create a marketing campaign through emails, blogs and event....& it goes on. So many wonderfully creative ways to get heard in a media heavy world. AND we've only just begun.