Who doesn’t love getting mail? I mean, really? Not the bills. Not the random coupon papers that inevitably fill the box. But real, actual mail. There’s always something magical about it. Someone thought of you. Someone cared enough to stick a stamp on something, walk out to the mailbox and connect with you in what has become a unique way.
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At this point in time, only my Aunties send cards in the mail, usually with a sweet note and a photo or two that they found in their rummagings. But it always makes me pause. There’s the moment of surprise - what? A handwritten note with my name on it? Me? Wow.
Then there’s the walk into the house where I ignore everything else and turn the letter over to see if there’s any indication of the why I received such a gift. I am always in a wonder, excited to get inside and open it up. Junk mail goes in the garbage and then I get to focus on anything fun that came that day. (Anything from Amazon is a happy surprise too! A box for ME?)
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Standing Out
Anyone can send a postcard; what makes yours different? Is it the high-end paper? Is it the custom design? The size? The shape? The textures? The headline? There are a myriad of options and customizing your connections with your clients adds a magical touch to something that might just as well have ended up in the trash bin. My clients work with high end stunning homes and the designs that they require need to be just as beautiful.
